Design, strategy & growth
Brand Identity & Strategy
Why Brand Identity Matters for Your Business
Your brand is the first impression you never get back. Make it unforgettable.
Your brand identity is more than just a logo. It's the visual expression of your values, voice, and vision.
It's how people recognize you, remember you, and choose you over everyone else.
Before anyone clicks, books, or buys, they feel your brand. Your brand tells YOUR story before you even open your mouth.
That's why strong brand identity matters. It builds trust, creates alignment, and turns first impressions into long-lasting relationships, and honestly, who doesn't want that?
We design brands that combine strategy, creativity, and clarity so your business stands out from the competition with purpose and feels completely aligned from the inside out.
Previous Projects
A curated logofolio of custom brand identity designs by Vivid Creations
Alhaurin Furniture
Monte Valeo
Costa del Sol Invest
Seve Soap Bar
Pono Poké
I am extremely satisfied with the collaboration. Communication was smooth and professional, agreements were strictly adhered to, and no question was too much trouble.
The end result exceeded my expectations. Highly recommended!
Tom Vercauteren
Costa del Sol Invest
What Is a Brand Identity, Really?
A logo is just one piece of the puzzle.
Brand identity is everything people feel and remember about you before they've even worked with you.
Here's what's actually inside it:
- Logo & Brand Mark: the signature people recognize at a glance
- Color Palette: the emotions your brand evokes before anyone reads a word
- Typography: fonts that sound like you, not like everyone else
- Visual Elements: the patterns, icons and details that make you unmistakable
- Brand Voice: how you sound in every caption, email and conversation
- Brand Guidelines: the rulebook that keeps all of it consistent, everywhere
Get this right, and you become instantly recognizable, easier to trust, and impossible to confuse with anyone else
branding Packages
Let's Design YOUR New Brand!
Minimal Branding
Everything you need to launch with confidence. A clean, cohesive identity that makes your business look the part from day one.
Perfect for: New businesses, solopreneurs, and startups ready to make a strong first impression.
Whats Included?
✓ Moodboard
✓ Brand Logo + Variations
✓ Color Palette
✓ Typefonts
✓ Brand Kit
✓ 1 hour of brand strategy before designing
Deliverables:
✓ All logo files (AI, PNG, JPG, SVG)
✓ Brand kit & guidelines PDF
Result: Clarity and a polished foundation so your brand finally feels professional and consistent.
€1250 one-time investment
Timeline: 2-3 weeks
Standard Branding
A complete, strategic identity designed to build trust and attract your ideal clients. Go beyond a logo, own a brand that truly reflects who you are.
Perfect for: Established businesses, coaches, and service providers ready to level up.
Whats Included?
Everything in Minimal Branding, PLUS:
✓ 5 Brand Icons
✓ Brand Pattern (NEW)
✓ Simple Brand Guidelines & Kit (upgraded from basic)
Result: A cohesive, recognizable identity that builds trust and makes your brand memorable across platforms.
One-time investment of €1600
Timeline: 4-5 weeks
Complete Branding
The full brand experience. Built to position you as the premium choice in your market. Strategy, visuals, and messaging working together as one powerful, cohesive identity.
Perfect for: Ambitious entrepreneurs, premium brands, and businesses ready to launch big and stand out for years to come.
Whats Included?
Everything in Standard Branding, PLUS:
✓ Extended Brand Guidelines & Kit (comprehensive version)
✓ Brand Tone & Voice
✓ Branded email signature
✓ 3 Collateral Extras (business cards, letterhead, social templates)
Result: A magnetic, fully expressed brand presence that elevates your business and attracts aligned clients with ease.
One-time investment of €1997
Timeline: 5-6 weeks
Not Sure Which Package Is Right for You?
Book a free 25-minute call and I’ll help you find the perfect fit.
No pressure, just clarity.
Previous Projects
A curated logofolio of custom logo and brand identity designs by Vivid Creations.
Created for entrepreneurs and businesses who want a distinctive, timeless, and recognizable brand presence ↴
Got Questions? We’ve Got Answers.
What is included in branding and design?
Branding is more than just a logo. It is the full identity of your brand and the foundation of how your business is perceived.
Every branding package starts with understanding your business on a deeper level. You will complete a detailed brand questionnaire and we will have a 1 hour online strategy session to explore your goals, positioning, ideal audience and the direction you want your brand to grow into.
From there, we develop the strategic and visual foundation of your brand, including positioning, color palette, typography, visual style and the overall brand experience.
Design is the visual execution of that strategy. When branding and design work together, they create clarity, recognition, trust and a brand that truly connects with the right audience.
How does the branding and design process work?
We work in clear, structured project rounds to keep the process organized, transparent, and efficient.
Once the project is confirmed and the initial 40% deposit is received, you will receive access to your personal brand portal in Notion. This is where the entire project is organized. In the portal you will fill in a detailed brand questionnaire so I can understand your business, your goals, and the direction you want your brand to grow.
After the questionnaire is completed, we schedule a 1 hour strategy session where we go through the answers together. This conversation helps me gain a deeper understanding of your brand, your positioning, and the audience you want to attract. At the same time, I conduct my own research into your competitors to analyze what works well in your industry and where there are opportunities to differentiate your brand.
Once the strategy and direction are clear, I begin with moodboards to explore the overall feeling and visual direction of your future brand identity. After the moodboard is approved, we move into the design phase, where the color palette, typography, logo, and supporting design assets are developed.
Each project round includes clear deliverables with a maximum of three revision rounds. This keeps feedback focused while allowing enough space to refine the work together.
At the end of the project, all final assets and brand files will be uploaded to your client portal in Notion, where you can easily access and download everything whenever you need it.
Can I book branding design without brand strategy?
No. I believe a strong brand identity can only be created when it is built on a clear strategy.
Your brand should not only look beautiful, it needs to communicate the right message, attract the right audience and support the growth of your business. Without a strategic foundation, design decisions become guesswork.
Too often brands are designed purely based on what the business owner personally likes. While your preferences are important, the real goal is to create a brand that resonates with your ideal clients. At the end of the process, we are not simply designing a brand based on personal taste, but building a brand identity that speaks directly to the people you want to attract.
That is why every branding project starts with brand strategy. It ensures that the visuals, messaging and positioning are aligned with your audience, your goals and the long term direction of your business.
What about invoices and taxes?
All prices listed are base amounts, excluding VAT. Your invoice will reflect the correct tax treatment for your location: 21% VAT for most Spanish businesses, 21% VAT with 15% IRPF retention where applicable, or VAT reverse-charged for EU businesses outside Spain.
Not sure which applies to you? Just ask 🙂
Do you work with clients from all over the world?
Whether you're in Málaga or anywhere else in the world, yes - we do our branding and website services for anyone. I've had a lot of Canadian clients actually and even tho there is some time difference, I'll make sure the communication is on point 😉
What do you need from me to get started?
Book a free 30 minute discovery call. We’ll discuss your goals, timeline, and vision, and see if we’re the right fit to work together.
Related Services
Your website is just the beginning. Build a complete brand with our full suite of creative services:
#THISISYOURNEXTstep
Ready to Build a Brand That Turns Heads?
I only take on 3 brand projects per month, so every client gets my full focus.
