Brand Identity

Alhaurin Furniture Emporium

A complete brand identity for Alhaurin Furniture Emporium, designed to celebrate the charm of vintage and second-hand furniture in the heart of Alhaurín. The project includes a full logo system, an illustrated brand character, a warm retro color palette, typography selection, and brand applications across print and digital touchpoints.

Project Details Alhaurin Furniture Emporium

The Project

Alhaurin Furniture Emporium is a curated thrift and vintage furniture shop focused on giving character-rich pieces a second life. For this project, I developed a complete visual identity designed to attract eclectic homemakers and vintage lovers while reflecting the warmth, nostalgia, and human touch at the heart of the brand.

The branding includes a heritage-inspired badge logo, a typographic system combining a bold retro display with an elegant condensed serif and warm body font, and a hand-crafted color palette rooted in mustard, terracotta, and teal. A custom illustrated character — Aymerick, the face behind every find — brings the brand to life across digital and print touchpoints, from the website to labels, business cards, and social media.

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