Luxury Real Estate Branding | Costa del Sol Invest
Costa del Sol Invest is a real estate investment company helping international clients find and secure premium properties along the Costa del Sol. When you buy a home abroad, trust is everything, so the brand had to feel calm, solid and personal, while reflecting the relaxed elegance of Mediterranean living.
This was a full rebrand: from strategy and a new logo system to a WordPress website connected to the Resales Online MLS, an ebook lead magnet, and brand shoots with drone shots and social media videos.
I am extremely satisfied with the collaboration. Communication was smooth and professional, agreements were strictly adhered to, and no question was too much trouble.
The end result exceeded my expectations. Highly recommended!
Tom Vercauteren | Owner & CEO of Costa del Sol Invest
Strategy and brand guidelines
Before any design, we defined the strategy, and it all lives in 41 pages of brand guidelines.
Mission: to guide international buyers toward smart, secure and strategic real estate investments on the Costa del Sol, with the structure, transparency and honest advice that high value property buyers expect.
Vision: to become the most trusted strategic real estate partner for Northern European buyers looking to invest, relocate or diversify their property portfolio on the Costa del Sol.
Core values: clarity, integrity, strategy, trust and professionalism. Buying property in Spain should not feel confusing, and honest advice always comes before closing a deal.
Two client avatars: The Strategic Relocating Family, Dutch or Belgian families moving for lifestyle and long term value, and The Smart Lifestyle Investor, entrepreneurs combining lifestyle with return on investment. For each, we mapped what they care about, what makes them uncertain and what they need from the company.
Voice and tone: confident, professional, transparent, strategic and approachable, with clear do's and don'ts and example brand messaging such as “Helping you invest with clarity and confidence.”
The guidelines also cover everything visual, so every touchpoint stays consistent:
- Logo system, clear space and correct and incorrect logo use
- Primary and secondary colours with usage rules
- Typography: primary, secondary and body fonts
- Photography style guide
- Icons and brand patterns
- Application examples and mock-ups
The brand identity
The branding includes a full logo system with a CS monogram, a strategic colour palette (Mediterranean Mist, Andalusian Stone, Cypress Grove, Olive Estate and Midnight Olive), a typographic system with STIX Two, Trade Gothic LT Extended and Futura, and a custom icon set for the company’s core pillars, such as strategic investments, prime properties and trusted partnerships.
Alongside the identity, I designed the brand applications: business cards, brochures, flyers and email signatures, to keep every client touchpoint consistent.
The WordPress website
I designed and built a five page website in WordPress with Elementor Pro, in Dutch, English and Spanish. It’s connected to the Resales Online MLS through a plugin, so properties show up on the site automatically and stay up to date. Take a look at costadelsolinvest.es.
Ebook and lead magnet
To turn visitors into leads, I created an ebook buyers guide in English and Dutch: everything to think of when buying on the Costa del Sol for the first time, from the extra costs to the legal checks. The download form is set up on the website, so every download becomes a new contact.
Brand shoots
We did multiple brand shoots with the face of the company: portraits, client meetings and details with the branded stationery, plus drone shots of the villas and the coastline, and short videos for social media.
Drone Shots
Social Media Video
What we delivered
- Brand strategy and core values
- Logo system and brand board
- Full brand guidelines
- Business cards, brochures, flyers and email signatures
- WordPress + Elementor Pro website with Resales Online MLS connection
- Ebook buyers guide and lead magnet setup
- Brand shoots, drone shots and social media videos
