Monte Valeo is a regenerative longevity farm and soulful sanctuary on the hillsides of Andalusia, where guests are invited to slow down, reconnect with nature, and rediscover a more human pace of living. For this project, we developed a complete visual identity that reflects the essence of the land, rooted, warm, and quietly powerful.
The branding centres on a circular badge logo built from three hand-drawn illustrations: a tree from the garden, mountains in Coín echoing "Monte," and a sun representing warmth and connection. Applied across a palette of olive, terracotta, cream, and deep burgundy, the identity translates across website design, tote bags, and social media, evoking the feeling of arriving somewhere that feels like home.
