Brand Identity For a Regenerative Longevity Farm
Monte Valeo is a regenerative longevity farm and soulful sanctuary on the hillsides of Andalusia, where guests are invited to slow down, reconnect with nature, and rediscover a more human pace of living. For this project, we developed a complete visual identity that reflects the essence of the land, rooted, warm, and quietly powerful.
The branding centres on a circular badge logo built from three hand-drawn illustrations: a tree from the garden, mountains in Coín echoing "Monte," and a sun representing warmth and connection. Applied across a palette of olive, terracotta, cream, and deep burgundy, the identity translates across website design, tote bags, and social media, evoking the feeling of arriving somewhere that feels like home.
From AI to handmade
Nicole and Hayo started with a logo generated by AI. It looked fine, but it didn’t tell their story, and it could have belonged to any farm. So we replaced it with a hand-drawn logo, made from the things you can actually find on their land.
The direction
The moodboard set the tone: a modern homestead that feels trustworthy, refined, balanced, elegant and grounded, with room for community and connection.
A complete logo system
A brand doesn't just consist of 1 logo, it needs to have a variation of logos so they'll fit in on every marketing channel.
Brand shoot, drone and video
We spent a day on the farm with Nicole and Hayo, capturing their life on the land: working outside, the yoga deck and sauna, harvesting from the garden and the orchard, and the old oak tree. Drone shots and videos show the whole land from above, ready for the website and socials.
What we delivered
- Brand strategy and moodboard
- Hand-drawn logo and illustrations, replacing the AI generated logo
- Logo system, colour palette and typography
- Brand applications: tote bags, T-shirts and social media
- Brand shoot on the farm
- Drone shots and videos
